Finding the right gifts can be a challenge, and British retailer Boots decided to make holiday shopping easier with its 'Boots Gift Idea Generator.' In an interactive ad that ran on British television stations during the 2005 Christmas season, viewers could generate ideas right on their TV screens, using their remotes to answer questions like "Is she a glamour girl, classic beauty, party host, fun mum, or keen cook?"

Once viewers clicked their way through the idea generator, they had the option of receiving a text message listing all the presents they selected. Research funded by UK broadcasters found that three quarters of the people who interacted with the ad said they visited Boots to buy Christmas presents as a result.

You can see the ad, developed by Red Bee Media, here.