How do you know whether a lawyer is the right one for your case -- or whether a law firm is the kind of place you'd like to work? Law firms have traditionally been more concerned with their clients' public images than with their own, but now many of them are posting Web videos to let people know what they're really like.

Legal Insight is a company that specializes in helping lawyers make their own cases. They produce Web videos and podcasts that law firms use in recruiting and business development. The company offers a choice of a traditional video or a one-minute audiocast with photo and music, called a "vignette."

The vignettes, which are unscripted, are recorded by phone from the lawyer's office, and typically take less than 30 minutes of the lawyer's time. The videos, which are longer, use more graphics and feature multiple speakers.