Fox Interactive Media, a division of News Corporation, announced agreements
to acquire Photobucket
and Flektor.
Photobucket is one of the most popular Web-based photo- and video-sharing
services, with 42 million users, while Flektor provides a suite of Web-based
tools to transform photos and videos into dynamic slideshows, postcards, live
interactive presentations and video mash-ups. Terms of the deals were not
disclosed.
Fox Interactive Media is the Web’s most-viewed network in the U.S. with more
than 45 billion page views per month, according to comScore Media Metrix. Its properties
include MySpace, IGN Entertainment, FOXSports.com, AmericanIdol.com and others.
Both of the new acquisitions have synergies with MySpace, Fox's lifestyle portal. Nearly half of
Photobucket users link their photos to MySpace or other social networking
sites, and Flektor’s tools also give users the ability to publish their
finished products to social networks.
MySpace and Photobucket had a public falling-out in early April when MySpace
blocked links from Photobucket, saying
that Photobucket violated its anti-advertising rule. The two companies reached
an accommodation two weeks later and apparently entered into acquisition talks
soon afterward. Social action group Moveon.org, which has protested many of
MySpace’s actions that it regards as censorship, has questioned whether the
Photobucket acquisition represents a “new MySpace model of blocking innovators,
devaluing them, then purchasing them.”