TiVo and Amazon have been collaborating since last year on the Unbox
download service for movies and television shows. Now, the two companies have
made the service simpler for consumers to use by bypassing the PC. TiVo
subscribers can now use the remote control and TV to look for content to rent
or purchase, and then download selected content directly to the TiVo box. The
new service is available to all broadband-connected TiVo Series2 and Series3
subscribers.
To use the new feature, “Buy on TV,” subscribers can either choose movies
and TV shows from category listings or make use of TiVo’s Universal Swivel
Search to link from one program to others with common elements like program
name, actors, or viewer feedback. Both of these methods make it easy to pick
and choose among thousands of Unbox titles, TiVo says. TiVo is offering
promotional discounts until July 23 to draw attention to the new service.
