NewsBriefs
Live Earth Concerts Set to Reach 2 Billion over Worldwide Networks
By KA Staff
Jul 3, 2007, 15:58

Live Earth, a 22-hour series of live concerts scheduled for July 7 and designed to bring attention to the worldwide climate crisis, will be streamed to 2 billion people over an unprecedented media architecture combining broadcast television, radio, online and wireless platforms.

Online, MSN will provide real-time concert footage for the stages in in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, allowing Internet users to switch between concerts to see their favorite artists perform. During the shows, viewers will be able to communicate via online message boards, and afterwards they can return to their favorite performances, see portions that they missed, and create playlists of concert footage. The concerts will also be multicast over the MAGPI and Internet2 academic networks.

On television, Live Earth will be broadcast in more than 100 countries, with more than 15 programs reaching an estimated one billion households worldwide. NBC Universal will dedicate all of its domestic networks to Live Earth on July 7. The Bravo Network, Sundance Channel, UNI HD and more than 20 other leading broadcasters will dedicate a combined total of more than 100 channels to Live Earth concert coverage.

On radio, Live Earth will be broadcast in more than 120 countries and reach hundreds of millions of listeners. Through a partnership with Premiere Radio Network, four radio broadcast programs of 18 hours each will be heard on 200 syndicated stations in the U.S., and both XM and Sirius will devote 8 channels each on satellite radio to carry each concert and messaging in its entirety. In addition, World Space satellite radio will deliver audio content across Africa, Asia and Europe in 134 countries.

Finally, the Sprint Power View original programming network will deliver mobile simulcasting and on-demand replays of Live Earth concerts in London and New York to millions of Sprint Vision and Power Vision subscribers in the United States.